|
|
|
°æ¿µÇÐ |
|
|
µµ¼¸í : °æ¿µÀDZ³¾çÀ»Àд´Ù-Çö´ëÆí
|
|
|
|
|
°¡°Ý |
30,000¿ø
|
|
|
Àû¸³±Ý |
2,100¿ø
|
|
|
ÁöÀºÀÌ |
À̵¿Çö |
|
|
Á¦Á¶»ç |
´õ³ÃâÆÇ |
|
|
|
|
|
|
|
|
|
|
|
|
¼±Á¤À§¿øÀÇ ±Û °æ¿µÀº ±³¾çÀ̸ç Çö´ëÀÎÀÇ »îÀÌ´Ù ÁöÀºÀÌÀÇ ±Û Çö´ë °æ¿µÀÇ ÁøÈ°úÁ¤À» Ž»öÇÑ´Ù
1ºÎ _°í°´À» »õ·ÎÀÌ ÀÌÇØÇÏ´Ù
1Àå °í°´ÀÇ Ã¼ÇèÀ» °øÀ¯Ç϶ó üÇ踶ÄÉÆà ¡« Experiential Marketing:How to Get Customers to Sense, Schmit
2Àå ºê·£µå¿¡µµ Æ÷Æ®Æú¸®¿À°¡ ÇÊ¿äÇÏ´Ù ºê·£µå Æ÷Æ®Æú¸®¿À Àü·« Brand Portfolio Strategy, Pringle
3Àå ¸¶ÄÉÆÿ¡ Á¤´ç¼º°ú ½Å·Ú¼ºÀ» È®º¸Ç϶ó °øÀÍ ¸¶ÄÉÆà ¡« Brand Spirit : How cause related marketing build brand,Pringle¡¤Thomson
4Àå °í°´ÀÌ ºñÁî´Ï½º¸¦ ÅëÁ¦ÇÑ´Ù °í°´Çõ¸í ¡« The Customer Revolution, Seybold
5Àå ¼îÇÎÀ» Áñ°Å¿î üÇèÀ¸·Î ¸¸µé¾î¶ó ¼îÇÎÀÇ °úÇÐ ¡« WHY WE BUY: The Science of Shopping, Underhill
2ºÎ _±â¼ú Çõ¸íÀÌ ½ÃÀ۵ǴÙ
6Àå ÀÎÅÍ³Ý Çõ¸íÀÌ »ê¾÷À» ÇØüÇÑ´Ù ±â¾÷ÇØü¿Í ÀÎÅͳÝÇõ¸í ¡« Blown to bits, Evans¡¤Wurster
7Àå ijÁòÀ» ±Øº¹ÇÏ°í Æ´»õ½ÃÀåÀ» ã¾Æ¶ó ijÁò ¸¶ÄÉÆà ¡« Crossing the chasm, Moore
8Àå ¼º°ø±â¾÷µµ ½ÇÆÐÇÒ ¼ö ÀÖ´Ù ¼º°ø±â¾÷ÀÇ µô·¹¸¶ ¡« he Innovator's Dilemma, Christensen
9Àå ¼Óµµ°¡ ±â¾÷ÀÇ ¹Ì·¡¸¦ Á¿ìÇÑ´Ù »ý°¢ÀÇ ¼Óµµ ¡« Business@The Speed of Thought;Using a Digital Nervous System, Gates
3ºÎ _Çõ½ÅÀü·«ÀÌ ±â¾÷À» ¹Ù²Û´Ù
10Àå ºñÁî´Ï½º ¸ðµ¨À» Çõ½ÅÇ϶ó ²Ü¹ú°ú °Ô¸±¶ó ¡« Leading the Revolution, Hamel
11Àå ÇÙ½É »ç¾÷¿¡ ÁýÁßÇ϶ó Çٽɿ¡ ÁýÁßÇÏ¶ó ¡« Profit from the Core: Growth Stra- tegy in an Era of Turbulence, Zook¡¤Allen
12Àå À§´ëÇÑ ±â¾÷Àº ¹«¾ùÀÌ ´Ù¸¥°¡ ÁÁÀº ±â¾÷À» ³Ñ¾î À§´ëÇÑ ±â¾÷À¸·Î ¡« Good to Great£üGood to Great, Collins
13Àå ±¹°¡ÀÇ °æÀï¿ìÀ§¸¦ ÆľÇÇ϶ó The Competitive Advantage of Nations, Porter
4ºÎ _º¯ÈÀÇ ÁöÇý·Î °Åµì³ª´Ù
14Àå Áö½ÄÀ» ÇൿÀ¸·Î ¿Å°Ü¶ó ¿Ö Áö½Ä°æ¿µÀÌ ½ÇÆÐÇϴ°¡ ¡« The Knowing Doing Gap
15Àå Àü·«Ã¼°èµµ¸¦ È°¿ëÇ϶ó Strategy Maps, Kaplan¡¤Norton
16Àå ½ÇÇà¿¡ ÁýÁßÇ϶ó ½ÇÇà¿¡ ÁýÁßÇ϶ó Execution : The Discipline of Getting Things Done, Bossidy¡¤Charan
17Àå 6½Ã±×¸¶·Î °¡´Â ±æ 6½Ã±×¸¶·Î °¡´Â ±æ ¡« The six sigma way, Pande¡¤Neuman ¡¤Cavanagh
18Àå º¯È¿¡ µû¸£´Â ÀúÇ×À» ±Øº¹Ç϶ó üÀÎÁö ¸ó½ºÅÍ ¡« Change monster, Duck
5ºÎ _»õ·Î¿î ½Ã°¢À¸·Î ¼¼»óÀ» º¸´Ù
19Àå ½À°üÀÌ ¹Ù²î¸é ÀλýÀÌ ¹Ù²ï´Ù ¼º°øÇÏ´Â »ç¶÷µéÀÇ 7°¡Áö ½À°ü ¡« The Seven Habits of Highly Effective People, Covey
20Àå ºñÀüÀ» âÁ¶ÇÏ´Â ¸®´õ°¡ µÅ¶ó ¸®´õ¿Í ¸®´õ½Ê ¡« Leaders, Bennis¡¤Nanus
21Àå ¹Ì·¡¸¦ °æ¿µÇ϶ó Åè ÇÇÅͽºÀÇ ¹Ì·¡¸¦ °æ¿µÇ϶ó Re-imagine, Peters
22Àå ´ÙÀ½ »çȸ¸¦ ÁغñÇ϶ó ³Ø½ºÆ® ¼Ò»çÀ̾îƼ ¡« Managing in the Next Society, Drucke
¼±Á¤À§¿ø ¹× ÀúÀÚ ¼Ò°³ |
|
|
|
|
[1]
[1]
|
°ü·Ã»óÇ° |
|
|
|
|
|
|
|
|
°æ¿µÇÐ |
|
|